Ford
MetroPCS
Unilever
Mc Donalds
P&G
ATT
MundoFOX
Macy's
NBC/Universal
Direct Energy
State Farm
First Choice Power
We worked with the Ford Motor Co. advertising team from Comunicad and PCGCampbell to execute their vision for the Ford Driving Dreams campaign, a nationwide tour financed by the Ford Motor Co. Fund that gives students in under-privileged school districts the chance to compete and win hundreds of thousands for scholarships and after-school programs.
The Golden Arches' public relations agency VPE asked AGANARmedia to showcase McDonald's efforts to include healthy options in their menus for multicultural families. Check out the photos of the beautiful pool party of the Me Encanta! campaign at the Red Rock Resort & Casino in Las Vegas.
MetroPCS is one of the biggest sponsors of Latino artists in the country. From Pitbull to Juanes to Enrique Iglesias to Prince Royce, wherever young, music-loving audiences go, MetroPCS is there. That's why they tapped our team to create a "Red Carpet" experience for fans. We developed a wireless network of photographers, iPad-based share stations and printing kiosks so that audiences in Hispanic-oriented events could not only post their experiences on Social Media by interacting with our brand ambassadors but also take home branded postcards.
When News Corp. ventures into a new market, everyone takes notice. So it was no surprise that shortly after the launch of MundoFOX, a Spanish-language national network, they tapped our company to help them promote their lineup. Here's a sampling of two launch parties in Los Angeles for their groundbreaking series La Mariposa and El Capo.
After the power giant Direct Energy merged with First Choice Power they asked AGANARmedia to work with their marketing team. Then, they went a step further. They tasked our company with developing a series of mostly-visual presentations to explain a gathering of 5,000 account executives the nuances of the retail electricity market. Here's a sample.
The Ford Motor Co. tasked two of its main advertising agencies, Comunicad and PCGCampbell, to create a visual presentation of the carmaker's Hispanic outreach efforts. AGANARmedia executed the agencies' shared vision and produced a presentation that premiered at the 2013 National Council of La Raza Annual Conference in New Orleans, LA.
SuperLatina is a new kind of entertainment talk-show with a humorous twist and a tongue-in-cheek approach to news. Now in its seventh season, the program's message is simple and powerful: Latinas can have it all! The show has received two EMMY nominations, one GLAAD media nomination and was named best show in its category by the Texas AP Broadcasters Association regardless of language. SuperLatina is syndicated through Telemundo and TV Azteca (TX+NM) and has become a YouTube sensation, with over 1 million views per month.
As part of their efforts to reach out to a diverse Latino clientele, MetroPCS asked AGANARmedia to develop a TV campaign using interviews and material from our TV show SuperLatina to drive engagement in their social media platforms. The vignettes included interviews with celebrities such as Enrique Iglesias, Thalia and Prince Royce, among others. Here are the results.
Suave brand and Edelman asked AGANARmedia to create a narrative that would connect a young, multicultural audience with their hair and skin care products. So we went to Miami and put our team to work in one of the most-watched shows of the year: the award ceremony of Univision's Premios Juventud.
Procter & Gamble's nationwide "Have You Tried This?" campaign involves some of its most recognizable brands, including Covergirl, Pantene, Downy, Tide, Crest and Gillette. As part of their ongoing efforts to reach out to Hispanic females, the company's advertising agency DeVries created a series of "Girls' Night Out" beauty parties with social media influencers from all over the country. And they asked us to join them! Here's a look at the Dallas party where we created an iPad-based share station so that influencers cold tweet and post while getting the red carpet treatment from P&G's team of specialists, headed by celebrity stylist Irma Martinez.
From Half-Hour TV shows to Branded Entertainment, brands come to us and we execute their vision.
Translating content just doesn't cut it; we take our clients' message and re-work it for the rapidly-growing Hispanic market in a culturally-relevant manner.
Our team maximizes your outreach potential by providing your brand with engaging content and a metrics-based approach to the everyday job of keeping your followers happy.
Our company started as a TV production firm. Being storytellers, we excel at creating narratives that help brands engage customers in a naturally-woven fabric of shared experiences. From TV to social media, we bridge the gap between awareness and ZMOT.
President and Co-founder
As the head of AGANAR Media, Gaby Natale is one of the few women in the entertainment industry to own her own TV studio, a unique situation that allows her to combine her passion for communications and her entrepreneurial spirit.As the head of AGANAR Media, Gaby Natale is one of the few women in the entertainment industry to own her own TV studio, a unique situation that allows her to combine her passion for communications and her entrepreneurial spirit.
Natale is also a TV personality, celebrity blogger and co-executive producer of SuperLatina, the EMMY-nominated syndicated talk-show that airs through Telemundo and TV Azteca.
Prior to starting her own company, Gaby Natale worked in numerous news-related positions in Univision, TV Azteca and as Washington, DC correspondent for Colombia's Cadena Caracol and Argentina's Radio Continental.
Gaby Natale has a BA in International Relations from Universidad de San Andres (Argentina) and Westminster University (UK) and a Master's Degree in Journalism from Columbia University's joint international program for Hispanic journalists (Columbia University, Universidad de San Andres, Grupo Clarin).
CEO and Co-Founder
Andres O. Suarez is the CEO and co-founder of Aganar Media. Prior to founding our company, he served as Chief Editor of several consumer magazines in his native Argentina.Andres O. Suarez is the CEO and co-founder of Aganar Media. Prior to founding our company, he served as editor and chief of several consumer magazines in his native Argentina. He also worked as international news editor for Telefe Noticia's national evening newscast, the highest-rated show of its kind in Argentina.
In 2002, he received the prestigious Chevening scholarship from the UK's Foreign and Commonwealth Office for his work with consumer and non-profit magazines. He joined the Chevening Program and moved to England in late 2003, where he pursued a specialization in Printing and Publishing at the UAL's London College of Communication.
Senior Editor
Born in Fort Worth, Texas, Jaime Pacheco has had a passion for film and media arts from an early age.Born in Fort Worth, Texas, Jaime Pacheco has had a passion for film and media arts from an early age. He graduated from the Art Institute of Dallas with a degree in Video Production and has been working in the field of video production, editing and motion graphic design for over 8 years.
Jaime is the Lead Editor for the SuperLatina TV show as well as content editor for AGANARmedia.
Experimental marketing departament
This is the friendliest team of trained bilingual brand ambassadors.This is the friendliest team of trained bilingual brand ambassadors. These energetic group of motivated individuals is in charge of manning the trenches when our clients task our creative types with doing location-based initiatives, whether it's a multi-city promotion, a product launch or a flash mob.
Radio Host and Talent
Born in Guanajuato, Mexico, Ana Cruz is the co-host of "Shoboy en la Mañana" alongside über radio personality Edgar "Shoboy" Sotelo.Born in Guanajuato, Mexico, Ana Cruz is the co-host of "Shoboy en la Mañana" alongside über radio personality Edgar "Shoboy" Sotelo. Anita, as she is affectionately known, holds a BA in Communications Universidad de Celaya. She is also very active in community events geared towards victims of spousal abuse.
In her free time, Cruz blogs about the challenges of motherhood and an active career through her self-hosted website www.rollosdemujeres.com
Fashion Contributor
Oscar Fierro is a thriving businessman who owns five assisted Living Facilities, has designed several clothing lines and has appeared on NBC's Fashion star.Oscar Fierro is a thriving businessman who owns five assisted Living Facilities, has designed several clothing lines and has appeared on NBC's Fashion star. Equipped with a personality that can only be described as "exuberant", Oscar's small 5' 1'' frame packs a 6' 3'' punch and then some. He is widely and spuriously credited with the resurgence of the top hat as a fashion accessory for men throughout the known Universe.
Fashion Producer
Born and raised in Venezuela, Leonardo D'Almagro studied advertising and gained global experience working in the marketing department of several multinational companies.Born and raised in Venezuela, Leonardo D'Almagro studied advertising and gained global experience working in the marketing department of several multinational companies. As fashion specialist and wardrobe consultant, his techniques are based on listening to the clients' vision, identifying what works best for them and complementing it with the latest fashion trends.
Beauty editor
Tapped as a "Hair and Makeup Guru" by some of the most prestigious beauty magazines in the US.Tapped as a "Hair and Makeup Guru" by some of the most prestigious beauty magazines in the US, the Paul Mitchell-educated Walter Fuentes is the head of his own style company, WAFU Artistry, and serves as AGANARmedia's Beauty Editor in the online and TV tracks.
